AAP’s Campaign Video Calls Kejriwal “The Ideal Brother”
With Delhi elections around the corner, AAP has intensified its outreach with a new campaign video promoting the Mahila Samman Yojana. The scheme promises ₹2,100 per month to every woman in the capital.
Sharing the video on social media platform X, AAP wrote:
“Now money will not be a hindrance for small needs, brother will send ₹2,100 every month. A brother should be like this, like Kejriwal…”
The campaign video shows a woman using the extra money from the scheme to buy a shampoo bottle — a symbolic nod to how small financial assistance can improve daily life.
BJP Slams the Scheme as a “Fraud”
The BJP reacted sharply to AAP’s announcement, labeling the Mahila Samman Yojana “fraudulent” and accusing the party of misleading voters ahead of the Delhi polls.
The BJP’s Delhi unit issued a statement, claiming that the promise was a “desperate attempt to lure women voters” with unrealistic promises.
Kejriwal: “This Money Will Help Women Fulfill Their Aspirations”
Defending the scheme, Arvind Kejriwal said the initiative was designed to help women manage household expenses, pursue higher education, and fulfill personal aspirations.
“We know how hard mothers and sisters work. Many manage their households while also working outside. This ₹2,100 will help daughters complete their college education and enable housewives to handle rising expenses or buy something for themselves,” Kejriwal said during a press conference.
Registration Process to Start Tomorrow
Kejriwal also announced that registration for the scheme would begin tomorrow, with AAP teams visiting households to register women and provide them with Mahila Samman Cards.
“There’s no need to stand in long lines or waste time. Our teams will come to your homes, register you, and give you the card. Keep this card safe,” he said.
Key Details of Mahila Samman Yojana
| Scheme Name | Mahila Samman Yojana |
|---|---|
| Benefit | ₹2,100 per month for women |
| Target Group | All women in Delhi |
| Purpose | Support for education and household needs |
| Registration Process | Door-to-door registration by AAP teams |
| Launch Date | Registration begins January 9, 2025 |
Delhi Polls: Dates to Watch
Delhi will vote in a single phase on February 5, with results announced on February 8.
The AAP’s Mahila Samman Yojana has become a key talking point in the heated election campaign. While AAP promotes it as a revolutionary step for women’s empowerment, the BJP has dismissed it as a vote-buying tactic.
With the campaign heating up, the battle for Delhi’s women voters will be one to watch closely. Will this scheme turn the tide in AAP’s favor, or will voters see through the political gimmick? The countdown has begun.
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