Blinkit and Crumble Engage in Hilarious Social Media Showdown
A playful feud between India’s Blinkit and Pakistan’s Crumble has taken social media by storm, with both brands exchanging witty comments that left users thoroughly amused. The lighthearted banter quickly gained attention, showcasing the creative side of corporate social media interactions.
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How It All Started
The virtual sparring began when Crumble, a dessert shop based in Islamabad, shared an Instagram post showing a conversation between a customer and a delivery person. Blinkit, India’s quick-commerce service, chimed in with a cheeky comment: “Lol! Ek biscuit deliver ho nhi paa raha, Pakistan’s #1 brand banenge” (Can’t deliver one biscuit, and they claim they’re going to be Pakistan’s #1 brand).
Crumble’s Witty Response
Not one to back down, Crumble took a jab at Blinkit by referencing a recent viral post where a Blinkit customer received the wrong order. The Pakistani brand fired back with, “Aapke Twitter pe dekha tha male chaddi ki jagah female chaddi deliver kardi jaldi jaldi mein” (Saw on your X that you delivered female underwear to a male customer in a hurry).
This was in response to a recent mishap where a Blinkit customer had shared on X (formerly Twitter) that he ordered men’s underwear but received women’s instead. The customer humorously noted that since he didn’t get a refund, he “compromised” and wore what he got.
Social Media Reactions: Pure Entertainment
The exchange between the two brands didn’t go unnoticed, with social media users joining in on the fun. Comments like, “People should pay to watch this premium content” and “This is peak humour” flooded the posts. Many found the interaction so amusing that one user joked, “We got this fight before GTA 6.”
The Brands Behind the Banter
Crumble, based in Islamabad, is known for delivering delicious cookies, including varieties like chocolate chip and peanut butter. Blinkit, formerly known as Grofers, is an Indian quick-commerce service that offers a wide range of products across several cities.
The online interaction between these two brands had social media users in splits, proving that even corporate banter can be a source of entertainment. Did you find their exchange as hilarious as everyone else?
